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Marketing was in a groove - if you invented a decent product and put enough money into TV advertising you could be pretty sure you'd get shelf space in stores.And if the ads were any good at all, people bought the products.Feel free to forward the link to anyone you'd like. It's just physically impossible for you to pay attention to everything that marketers expect you to-like the 17,000 new grocery store products that were introduced last year, or the

Marketing was in a groove - if you invented a decent product and put enough money into TV advertising you could be pretty sure you'd get shelf space in stores.And if the ads were any good at all, people bought the products.Feel free to forward the link to anyone you'd like. It's just physically impossible for you to pay attention to everything that marketers expect you to-like the 17,000 new grocery store products that were introduced last year, or the $1,000 worth of advertising that was directed exclusively at you last year.(And yes, we've deleted your email address and, as per our promise, will never write to you.) CHAPTER ONE THE MARKETING CRISIS THAT MONEY WON'T SOLVE YOU'RE NOT PAYING ATTENTION. Is it any wonder that consumers feel like the fast-moving world around them is getting blurry?You've been approached five times by various faux charities on your way to the gate, and you've got a headache to top it all off.Same guy comes up to you and asks the same question.

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Marketing was in a groove - if you invented a decent product and put enough money into TV advertising you could be pretty sure you'd get shelf space in stores.

And if the ads were any good at all, people bought the products.

Feel free to forward the link to anyone you'd like. It's just physically impossible for you to pay attention to everything that marketers expect you to-like the 17,000 new grocery store products that were introduced last year, or the $1,000 worth of advertising that was directed exclusively at you last year.

(And yes, we've deleted your email address and, as per our promise, will never write to you.) CHAPTER ONE THE MARKETING CRISIS THAT MONEY WON'T SOLVE YOU'RE NOT PAYING ATTENTION. Is it any wonder that consumers feel like the fast-moving world around them is getting blurry?

You've been approached five times by various faux charities on your way to the gate, and you've got a headache to top it all off.

Same guy comes up to you and asks the same question.

This site has been up and running for more than ten years, when the book first came out.

Hard to conceive of today, but the book was a top 100 bestseller for almost a year.

,000 worth of advertising that was directed exclusively at you last year.(And yes, we've deleted your email address and, as per our promise, will never write to you.) CHAPTER ONE THE MARKETING CRISIS THAT MONEY WON'T SOLVE YOU'RE NOT PAYING ATTENTION. Is it any wonder that consumers feel like the fast-moving world around them is getting blurry?You've been approached five times by various faux charities on your way to the gate, and you've got a headache to top it all off.Same guy comes up to you and asks the same question.

I loved shows like The Munsters, and I also had a great time with the TV commercials.There's TV at the airport, advertisements in urinals, newsletters on virtually every topic, and a cellular phone wherever you go.This is a book about the attention crisis in America and how marketers can survive and thrive in this harsh new environment.Charlie the Tuna, Tony the Tiger and those great board games that seemed to magically come alive all vied for my attention. Growing up, it seemed like everyone I met was part of the same community.We saw the same commercials, bought the same stuff, discussed the same TV shows.

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  1. While my couple friends gush about leisurely brunches and gourmet cupcakes, my single friends tell stories about getting wasted at rooftop parties, being stood up at overpriced bars, and struggling to separate their work lives from their personal lives.